What should cable’s priority be for 2012?
Content everywhere and personalization of the viewing experience. We also need to be more nimble and web centric in response to the shift of content consumption. Obviously we continue to focus on customer service and ARPU, but the key change that our industry is facing is the expectation of consumers to get content anytime, anywhere, and on any device. We have the best position to offer consumers what they want, but we need to be more proactive and nimble in helping them get it, otherwise someone else will.
How will cable compete with its peers in the increasingly tough connectivity market?
Let’s keep in mind that the television is still where 98% of video content is being viewed. That provides cable companies a great baseline to leverage. Viewers want content flexibility, but they still want their television experience as well. Cable operators have good content and will need to focus on expanding that content to other devices and locations. There is a lot of talk about a la carte vs bundling, but a strong content bundle, single billing relationship, good quality of service, and multi screen service can go a long way in this new market.
Will growth in VOD be sustained in 2012?
In 2011, we have found that consumers are more willing to engage interactive media than our industry had recognized. For example, the averages number of hours of viewing live TV has stayed the same but the average number of TV viewing has increased due to time-shifting technologies (DVR, on-demand, etc). So, on-demand viewing will continue to grow but not necessarily on the TV. Dual-purpose devices (like game consoles), connected devices, and mobile devices will gain significant traction. The challenge for the cable operator will be providing the network infrastructure/capacity to access content on these devices.
What will be the most exciting new technology that’s relevant to the cable industry in 2012?
Voice recognition and gesture controls have enabled the creation of interfaces/applications that are blurring the line between “lean back” and “lean forward”.
Personally, what piece of technology can you not live without?
My smartphone, which is my phone, entertainment, community interaction, camera, GPS, and Internet connection.