Cable Congress 2015 will delve into new marketing initiatives that will drive the European cable industry forward. Globally renowned Author of “How Cool Brands Stay Hot”, Joeri van den Bergh will challenge your thinking as he examines how we can prepare our businesses for tomorrow’s customer, Generation Y.
The dedicated Marketing Track on Thursday 12th and Friday 13th March will also explore disruptive trends such as OTT and customer experience through interactive panel sessions. For example, the keynote panel “Why customer experience should be a #1 priority”, will include speakers such as Marcus Banks, Executive Director of Customer Experience & Retentions, Virgin Media.
To find out more click here to reserve the full brochure.