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Interview with Jonathan Sichel

Ahead of Cable Congress 2013 we speak to Jonathan Sichel, Managing Director UK/EMEA, Scripps Networks about why the cable industry is important to Scripps…

How is the international expansion effort going and what is driving it? Really well.  We are relatively new to the international scene, having launched our first network outside the US in 2009.  We have taken advantage of our brand-building foundation to develop our home-grown channels Food Network and Fine Living in over 90 and 60 countries, respectively.  Food Network has become the number one lifestyle channel in the UK, which is an incredible achievement in just three years.  We have expanded our international portfolio through a healthy program licensing business, which allows us to extend our reach with program sales to platforms beyond our own.  We have also been active over the past few years through our international investments and partnerships, such as our stake in UKTV and acquisition of Travel Channel International.  We are continually searching for new opportunities – whether channel launches, acquisitions, or partnerships.

Why is the cable industry important to Scripps? We are a cable business at our heart, so the cable industry is critical for us, both from a standpoint of distribution and for sustaining our ecosystem that allows us to produce high-quality content for all platforms and tastes.  We know and expect that the cable industry is evolving, and we are evolving our business alongside it as consumers’ interests change and as technology advances.

Content lies at the heart of cable’s business. How has Scripps evolved in its relationship with the cable industry and particular the advent of all things online? Our content is suited for every platform and lifestyle.  Our steadfast hold on our categories – food, travel, home, and lifestyle – appeal to everyone, no matter what your economic or social style.  I like to think of our content as engaging, entertaining, educational and inspirational.  From the visceral experiences of cooking and travel (tasting it, feeling it and connecting with it via programming) to discovery (a traveller finding something unexpected at a familiar destination or revealing new tastes, recipes and home design), we allow viewers a trusted option, whatever their mood.  We are proud of our original content offerings – long-form for traditional television viewing, short-form entertainment for travellers on the go, and how-to clips for our consumers who want to learn and try new things.

Do you agree that the cable industry is a great home for your content given the safe platform that the industry provides? Absolutely.  Scripps has had a strong relationship with our cable partners since our networks’ beginnings.  It provides the best opportunity for us to continue our path to building a robust content library focused on what we do best – lifestyle content that we can offer at all times and places:  baking never goes out of fashion!

What is the biggest challenge you see with connected TV? Awareness.  With the ever-increasing crowded nature of the content landscape, we have to make sure we can rise above the clutter and connect with our consumers wherever they can interact with our content.  We see the rise of connected TVs and other interactive platforms as enabling us to reach untapped audiences beyond our traditional TV platforms.  We design our content for what our consumers are looking for – whether quick tips on baking, new ideas for travel, or just a sit-back-and-relax experience focused on some of the most innovative styles in the world.  Our content is well-suited for our increasingly interactive world – including bite-size videos, exhilarating and inspiring adventures that you can see while commuting, and instructional videos for those times when a home-cooked meal is what’s in order.

CABLE CONGRESS 2013

On Day 2 at 14.15 Jonathan will be joining Kyle Young, Senior Partner, Tiny Horse, Dennis Hodges, Founder and CEO, New Perspective Ltd, and Todd Brown, Chief Revenue Officer, Yap TV for the panel discussion dedicated to Social TV. Click here for the latest agenda.

Twitter

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Rovi creates innovative technologies that connect people and digital entertainment. Reaching millions of consumers through popular applications, devices and websites, Rovi helps global consumer electronics manufacturers, service providers, content producers, retailers and advertisers provide a better entertainment experience at home and on the go. With unparalleled entertainment data, industry-leading media guides and storefronts, high quality video playback solutions, a multi-platform interactive ad network and more, Rovi covers the digital entertainment ecosystem with both custom and cloud-based products that bring consumers closer to the TV shows, movies, music and games they love. Learn more at www.rovicorp.com

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TiVo, the leading consumer TV product provider, offers best in class user-interface, enterprise video services and seamless delivery of broadband and broadcast content to every video screen in the home. TiVo’s intuitive experience offers consumers the ability to effortlessly aggregate, search and navigate one user interface to enjoy the best digital entertainment content available today. For pay TV operators, TiVo delivers proven financial benefits with increased ARPU, higher customer satisfaction and reduced churn. The TiVo hosted service provides a whole home solution across TV, mobile and tablet platforms, in addition to traditional set-top boxes.  Distribution partners include:  Cable One, Charter, Comcast, Com Hem, DirecTV, GCI, Grande, Mediacom, Midcontinent, Ono, RCN, Suddenlink, and Virgin.


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With more than 40 years of innovation in the IC industry, Intel brings the benefits of its established CPU architecture and its world-leading process technology to the cable industry in the form of system-level ICs for data and video gateways. High performance Intel®AtomTM processors at the heart of its cable gateway System on Chip products are delivering an exceptional user experience, with proven Intel®AtomTM processor virtualization technology set to further accelerate the way service providers can deliver and monetarise new services. Intel is proud to be a sponsor of the 2013 Cable Congress. www.intel.com

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NAGRA, the digital TV division of the Kudelski Group, provides security and multiscreen user experience solutions for the monetization of digital media. It offers content providers and DTV operators worldwide with secure, open, integrated platforms and applications over broadcast, broadband and mobile platforms, enabling compelling and personalized viewing experiences. Please visit www.nagra.com/dtv for more information and follow us on Twitter at @nagrakudelski.

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Teleste is an international technology group providing HFC and deep fibre solutions and comprehensive network planning and maintenance services for leading cable operators in Europe.

In 2012 our net sales was EUR 194 million and Teleste employed 1325 persons

The company is listed on the NASDAQ OMX Helsinki Ltd.

Visit www.teleste.com for more information.

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Farncombe is the leading independent specialist digital TV consultancy, providing world-class strategic advice, engineering and design services to clients across the digital TV and entertainment value chain. Farncombe’s experience in digital TV is unrivalled, focusing on the commercial opportunities in multi-platform, multi-screen and hybrid IP TV delivery. Founded in 1991, the company now has offices in the UK, France and Germany, and is recognised as an innovator driving the industry forward and the ‘go-to’ source for independent and authoritative strategic counsel. Farncombe’s international client roster includes amongst others: Arqiva, Broadcom, BSkyB, BT, Irdeto, Kabel BW, NAGRA, NDS, Ofcom, SABC, Top Up TV, UPC and YouView. For further information, visit www.farncombe.com.

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