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Interview with Luis Lopes

Ahead of Cable Congress 2013 we speak to Luis Lopes, COO of Zon about cable priorities for 2013, Zon’s vision of broadband anywhere and more…

From your operational standpoint, what do you think will drive cable’s priorities as we look at the state of the industry in 2013? In my view some of the key priorities will be to (1) continue to drive innovation in particular in the TV experience area – cable has to have the uncontested most innovative and best tv experience; (2) Continue to push broadband speeds well ahead of ADSL and (3) continue improve efficiency to be able to continue improving the bottom line particularly in the context of a very difficult economic environment. I also believe that cable will continue to pursue market share growth in the SMEs leveraging on superior broadband products

Tell us a bit about the ZON’s vision of broadband anywhere and why WiFi is increasingly important to cable. We want our customers to continue to use ZON services even when they leave their homes or offices. Adding a mobile broadband offer was an important part – we did it through an MVNO deal several years ago – but we thought that was not enough so we have been developing a very extensive Wi-Fi network using dual Wi-Fi Routers that we install in our customer premises. If the customer enables the second Wi-Fi network he can use for free any other Wi-Fi “hotspot”. We have currently around 500.000 hotspots with a very impressive usage and customer satisfaction.

Can you tell us a bit about what the competitive landscape for the European cable industry looks like and how it has changed over the past few years? Cable became a very strong challenger to most European fixed incumbents and in many cases with significant competitive advantage. We have seen most players starting to launch multi-screen strategies and improving their core TV product experience bringing more innovation to the end consumer and in some markets fixed-mobile convergence become an important trend that will shape our competitive landscape.

What sorts of strategies have you noticed cable executives adopting to stay ahead, especially where innovation is concerned? In the last two years in particular we have seen a lot of innovation. In the case of ZON we launched a new generation award winning TV interface and platform called IRIS and we have been launching new innovative features like “Timewarp” functionality which is a 7-day network PVR which was extremely well received by our customers. We also have been adding functionalities to our multi-screen experience like recently a remote control based on the smart-phone that allows discovering content and controlling the set-up box.

You once said that cable could benefit from working with OTT players. Do you still believe this to be the case? Yes. I have seen some examples where some operators partnering with OTT to provide VOD services. I believe that cable has to own the experience not just the content so our focus should be on creating a superior customer experience and that in some cases you can consider using OTTs to complement that experience.

Fibre is a crucial part of the cable offering given the reliance on HFC networks. How is ZON capitalizing on the use of fibre in a market where FTTH is bringing the competitive pressure? We have been competing in more than 50% of our homes passed with a FTTH deployment since two years ago. In terms of network capacity we both provide broadband speeds of up to 400Mb. In terms of marketing we call our top speed triple-play packages Zon-Fibre and in terms of content and pricing we have are similar offers. So the differentiating factors have been the TV experience and functionalities and the free Wi-Fi network. It is absolutely critical in our view that cable remains associated with the quality attributes typically associated with “fiber networks”.

CABLE CONGRESS 2013

Luis Lopes will join Manuel Cubero, COO, Kabel Deutschland, Gunnar Evensen, CEO, GET, Paul Hendriks, CTO, Ziggo and Andrew Barron, COO, Virgin Media for the C-Suite Panel discussion, taking place at 16.15 on Day 2 of Cable Congress 2013. Click here for the latest agenda.

Twitter

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Rovi creates innovative technologies that connect people and digital entertainment. Reaching millions of consumers through popular applications, devices and websites, Rovi helps global consumer electronics manufacturers, service providers, content producers, retailers and advertisers provide a better entertainment experience at home and on the go. With unparalleled entertainment data, industry-leading media guides and storefronts, high quality video playback solutions, a multi-platform interactive ad network and more, Rovi covers the digital entertainment ecosystem with both custom and cloud-based products that bring consumers closer to the TV shows, movies, music and games they love. Learn more at www.rovicorp.com

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TiVo, the leading consumer TV product provider, offers best in class user-interface, enterprise video services and seamless delivery of broadband and broadcast content to every video screen in the home. TiVo’s intuitive experience offers consumers the ability to effortlessly aggregate, search and navigate one user interface to enjoy the best digital entertainment content available today. For pay TV operators, TiVo delivers proven financial benefits with increased ARPU, higher customer satisfaction and reduced churn. The TiVo hosted service provides a whole home solution across TV, mobile and tablet platforms, in addition to traditional set-top boxes.  Distribution partners include:  Cable One, Charter, Comcast, Com Hem, DirecTV, GCI, Grande, Mediacom, Midcontinent, Ono, RCN, Suddenlink, and Virgin.


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With more than 40 years of innovation in the IC industry, Intel brings the benefits of its established CPU architecture and its world-leading process technology to the cable industry in the form of system-level ICs for data and video gateways. High performance Intel®AtomTM processors at the heart of its cable gateway System on Chip products are delivering an exceptional user experience, with proven Intel®AtomTM processor virtualization technology set to further accelerate the way service providers can deliver and monetarise new services. Intel is proud to be a sponsor of the 2013 Cable Congress. www.intel.com

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NAGRA, the digital TV division of the Kudelski Group, provides security and multiscreen user experience solutions for the monetization of digital media. It offers content providers and DTV operators worldwide with secure, open, integrated platforms and applications over broadcast, broadband and mobile platforms, enabling compelling and personalized viewing experiences. Please visit www.nagra.com/dtv for more information and follow us on Twitter at @nagrakudelski.

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Teleste is an international technology group providing HFC and deep fibre solutions and comprehensive network planning and maintenance services for leading cable operators in Europe.

In 2012 our net sales was EUR 194 million and Teleste employed 1325 persons

The company is listed on the NASDAQ OMX Helsinki Ltd.

Visit www.teleste.com for more information.

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Farncombe is the leading independent specialist digital TV consultancy, providing world-class strategic advice, engineering and design services to clients across the digital TV and entertainment value chain. Farncombe’s experience in digital TV is unrivalled, focusing on the commercial opportunities in multi-platform, multi-screen and hybrid IP TV delivery. Founded in 1991, the company now has offices in the UK, France and Germany, and is recognised as an innovator driving the industry forward and the ‘go-to’ source for independent and authoritative strategic counsel. Farncombe’s international client roster includes amongst others: Arqiva, Broadcom, BSkyB, BT, Irdeto, Kabel BW, NAGRA, NDS, Ofcom, SABC, Top Up TV, UPC and YouView. For further information, visit www.farncombe.com.

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