Cable Congress 2012 Programme

The foundation of the modern cable company is its high speed fibre-rich networks which are kept competitive and relevant through an emphasis on technology. European cable providers spend 4-5Bn a year to continually upgrade their networks and pushes performance further with services that go beyond the coveted living room space up which is up for grabs in today's increasingly competitive environment. An emphasis on technology alone isn't enough as operators are pushing to provide services to their customers beyond the traditional living room/office environment. Discussions will put the spotlight on wireless infrastructure and the multi-screen end user. How do competing companies get the balance right between focusing on technology while staying relevant to the consumer? Should the end customer be bothered with the work going on behind the network? Why is a wireless infrastructure such a competitive element today? How does cable compare to its competitors in this discussion?

Whether we're cable operators, content providers or agency creative, we're all in the business of storytelling. Digital media is the new "campfire" or meeting ground where people share stories in unique ways. By transporting us into the world of storytelling, magic and a live street dance by Magical Bones, Studio Hansa shows us how humans have always innovated. In an age where technological advancement is as rapid and embraced as ever, this session explores the notion that understanding the tools is only as important as understanding the stories that define us as humans.

Join us for an enlightening performance and panel discussion with cable, content and agency experts about the evolving role of the storyteller. It promises to be unforgettable!